Inspired by Jim Collins’ BHAG concept, water agencies must think beyond immediate needs. Instead of focusing on one-off funding rounds, leaders should define a bold, long-term vision:
- What transformative impact do you want to achieve in 10–20 years?
- How can your water infrastructure drive regional sustainability?
- What partnerships will unlock the most investment potential?
Example: Instead of seeking funding to upgrade ageing pipes, a water corporation could position itself as a leader in climate-resilient infrastructure, securing investment for water security, industry partnerships, and energy integration.
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